GameChanger360 launches reporting and education tools as Moses Swaibu outlines plans to help sporting organisations prevent match-fixing and corruption.
GameChanger360, a platform that founder and CEO Moses Swaibu designed to protect sport from corruption and match-fixing, has launched its new public-facing website. Swaibu told Gambling Insider about the launch and the company’s future plans.
Swaibu told Gambling Insider that he was relieved that the site is now finally live.
“It has taken longer than people think to build something that institutions will actually deploy, rather than a demo that impresses in a meeting and fails in procurement. Getting to live is the easy part to describe and the hard part to deliver,” Swaibu said.
At the center of the platform’s public launch are two products: 360Report, a tool for players and staff to report cases of corruption, and 360Academy, an education platform to help players and organizations recognize and resist manipulation before it happens.
“This launch is a starting point. We look forward to working with sporting organizations and integrity stakeholders to understand their needs, build meaningful partnerships, and keep moving this work forward,” Swaibu said.
Measuring Journey From Learning To Action
A series of high-profile match-fixing scandals in the US has caused many to lose faith in the integrity of sport. Almost half of Americans surveyed earlier this year said that they are concerned that sporting events are rigged.
Swaibu wants to help organizations restore faith in sports, starting with supporting players targeted by match fixers.
“We’re exploring how the platform can measure the journey from learning to action: whether people recognize manipulation or exploitation, know how to respond, feel safe reporting concerns, and retain that understanding over time,” he said.
Recent figures have shown an overall decline in match-fixing, but increases in some regions, particularly Africa and North America. Tools like GC360 can help address where the dangers are, says Swaibu.
“With appropriate permissions and safeguards, GC360 could help institutions bring together relevant signals from education and reporting workflows to identify unmet needs, target support, and evaluate what works, while keeping human judgment central,” he says.
“The larger question is how to build the evidence base for prevention: what information is genuinely necessary, who should have access to it, and how it can be used responsibly to protect people and strengthen integrity,” he added
Turning Experience Into Education
Swaibu talks from experience; he says he was approached three times by criminal groups during his playing career. He was eventually convicted of match-fixing and served time in prison.
“My experience in professional football showed me how vulnerable individuals can be when they are exposed to manipulation and do not have the right support or safeguards around them. I have spent the years since turning that experience into education, advocacy, and practical work to strengthen integrity across sport,” Swaibu said.
His story has been detailed extensively in his book, Fixed: My Secret Life as a Match Fixer. The paperback was released in July, and he says the reception has been stronger than anticipated.
Now he wants to shift the focus entirely to his work tackling match-fixing.
“I believe in authenticity and genuine growth,” he says. “The story has been told, viewed, seen, and read by millions. I’m not the company; this is bigger than me and my past.”
UK Considers Action On Gambling
Swaibu also recently gave testimony to a House of Lords committee on whether the UK should adopt the Macolin Convention to fight sporting corruption. He recommended that the country fully ratify the treaty to increase the cross-border collaboration in tackling corruption.
Baroness Anelay of St. John’s cited Swaibu’s example of how easy it is to get sucked into the illegal gambling world. Using his experience, new measures can be put in place to prevent young players from following his path.
Another House of Lords committee released a report last month recommending that the UK ban all gambling advertising. This, the report said, is the best way to address gambling harm.
While new laws may serve a purpose, Swaibu stresses that education is essential. Fellow former footballer Tony Kelly similarly told Gambling Insider this week that education programs working with young footballers are vital.
Rather than becoming involved in match-fixing, Kelly developed a gambling problem while playing football in England. Proactive education delivered at clubs can help empower players to make the right choices for their career and protect sport, say both Kelly and Swaibu.
The post Moses Swaibu’s GameChanger360 Goes Live To Strengthen Sporting Integrity appeared first on Gambling Insider.