GR8_TECH is making the most of its partnership with football legend José Mourinho, an ambassador of its iGaming systems and solutions.
The company partnered with the now-reinstated Real Madrid manager and former Porto, Inter Milan, Chelsea, Tottenham Hotspur and Roma head coach back in March.
Since then he has become a centre piece of the company’s marketing, being featured in its ‘Champions Club’ campaign alongside heavyweight boxing world champion Oleksandr Usyk.
In its latest push, the company has launched a campaign focused entirely around the legendary, multiple-time Champions League-winning manager, in ‘The Special One: Drives it Back’.
The campaign sees Mourinho join GR8_TECH’s Chief Strategy Officer, Yewhen Krazhan, on a tour of the streets of Madrid. During the tour, Mourinho discusses what brought him back to the club, where he won the 2011/12 LaLiga season, and his overall experience in football.
“Real Madrid is Real Madrid,” he said.
The conversation also touches on the principles of ambitious leadership, such as setting realistic targets, and why “winning at the highest level is never simply about having the most talented people in the room”.
“Every day I’m learning. I’m learning from the difficult moments. I’m learning from the people I work with, especially the players,” Mourinho added.
“To win, we need to work together. We need to play for each other, we need to sacrifice for each other… In the end, there is always a relation between what you achieve and what you give to achieve.”
The campaign comes off the back of GR8_TECH’s trading and marketing during the 2026 World Cup. The company made a series of upgrades to its product in the build up to the tournament, and later published the results of industry predictions into its outcomes.
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