BetMGM signs exclusive agreement with All3Media International, part of media and entertainment group, Banijay Entertainment
BetMGM has signed a new and exclusive online casino rights partnership with All3Media International, part of media and entertainment group Banijay Entertainment to secure the intellectual property rights for the hit reality competition television series The Traitors for slots, table games, and non-traditional casino games.
The first game, The Traitors Faithful Riches will be available at BetMGM Casino in New Jersey, Michigan, Pennsylvania and West Virginia, and also at Borgata Online in New Jersey and Pennsylvania.
Oliver Bartlet, SVP of Gaming at BetMGM, said: “The Traitors has captivated millions with its blend of suspense and strategy. Those qualities create a compelling foundation for an online slot, allowing fans to engage with the franchise in a new way while capturing the intrigue and drama that made the show a cultural phenomenon. Television and movie IP is a key pillar of our content strategy, and our partnership with All3Media International gives us an opportunity to build a lasting iGaming franchise.”
The debut of The Traitors Faithful Riches is timed to coincide with the Sept. 17 television season premiere of The Traitors: New Blood and serves as the foundation of BetMGM’s broader vision to bring one of the most popular entertainment IPs to iGaming. The game is the first of several planned titles that will extend the The Traitors brand across multiple gameplay experiences.
Developed by Games Global, The Traitors Faithful Riches transforms the strategy, suspense and betrayal of the iconic series into an action-packed online casino experience. Featuring 1,024 ways to win across a 5×4 reel layout, the game invites players into a world of secret alliances, hidden rewards and jackpots. Dynamic features such as The Traitors Bonus, bonus spins and the unpredictable The Traitor Feature create moments of surprise throughout gameplay.
The Traitors franchise builds on BetMGM’s strategy of offering players exclusive entertainment-driven content featuring recognizable brands. The operator’s growing portfolio of television and movie IP creates a differentiated casino experience unavailable elsewhere.