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BetMGM becomes Minnesota Vikings partner in Canada & launches new LuckyTap game

BetMGM and the Minnesota Vikings have agreed to a partnership in Canada. An exclusive Vikings-themed LuckyTap game is already available.

September 15, 2026 2 min read
BetMGM has become an official sponsor of the Minnesota Vikings in Canada! News comes by way of an announcement published on Thursday, September 10, confirming that BetMGM will be permitted to integrate Vikings branding across online casino products, sports betting services, as well as marketing activities. One Vikings-branded product has already been produced as a result of this agreement, with Vikings Big Kick LuckyTap debuting in Ontario and Alberta. Partnership exclusively applies to Canadian coverage Although the Minnesota Vikings franchise is based in the US city of Minneapolis, this accord specifically leverages the brand's Canadian appeal. Minnesota shares a border...
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